I’ve got a question for you…what’s the purpose of your website? If you’re like most practitioners you’ve probably never stopped to think about this or if you have, then you probably think that it’s just there to help you get more patients.  Most of us see our websites as a necessity but we have no idea …

2500 years ago Sun Tzu in his book The Art Of War had this to say…“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”Every week I’ll have a practitioner reaching out to me looking for the latest tactic to attract new patients from social media or the …

He’s back!  It was SOO good to have my “brother from another mother”, Dr Tony Rose back on the show. It’s been 8 weeks since Tony opened the doors to Auburn South Chiropractic and we thought it was time to share with you all the wins and losses he’s experienced so far. Here’s some of what we …

In todays episode I talk about why you should be organising your knowledge and patient care protocols into a system. So…what do I mean by a system? Great question…I’ll tell you in a moment.  But first, remember back in episode 82 I introduced you to the idea that the best product or service doesn’t win the best …

With over 1 billion active account Instagram is one of the fastest growing social media platforms.  Over half the users are aged 18-34, so if your perfect patient is in this age bracket you cannot afford to ignore this platform. I’ve been a huge Instagram fan since the early days and I’ll be the first to …

It’s book review time!  In this solo episode I talk about one of the best books I read this year.  It’s called Building a Story Brand and it was written by Donald Miller.In this book Donald talks about the importance of clarity.  Numerous times through out the book he repeats his mantra of “When You …