By Angus Pyke |
2500 years ago Sun Tzu in his book The Art Of War had this to say…“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”Every week I’ll have a practitioner reaching out to me looking for the latest tactic to attract new patients from social media or the […]
Continue readingBy Angus Pyke |
He’s back! It was SOO good to have my “brother from another mother”, Dr Tony Rose back on the show. It’s been 8 weeks since Tony opened the doors to Auburn South Chiropractic and we thought it was time to share with you all the wins and losses he’s experienced so far. Here’s some of what we […]
Continue readingBy Angus Pyke |
In todays episode I talk about why you should be organising your knowledge and patient care protocols into a system. So…what do I mean by a system? Great question…I’ll tell you in a moment. But first, remember back in episode 82 I introduced you to the idea that the best product or service doesn’t win the best […]
Continue readingBy Angus Pyke |
With over 1 billion active account Instagram is one of the fastest growing social media platforms. Over half the users are aged 18-34, so if your perfect patient is in this age bracket you cannot afford to ignore this platform. I’ve been a huge Instagram fan since the early days and I’ll be the first to […]
Continue readingBy Angus Pyke |
It’s book review time! In this solo episode I talk about one of the best books I read this year. It’s called Building a Story Brand and it was written by Donald Miller.In this book Donald talks about the importance of clarity. Numerous times through out the book he repeats his mantra of “When You […]
Continue readingBy Angus Pyke |
There’s been times in my life where I’ve felt like I’m in such a huge hole that all I can focus on is the next step. Looking beyond that one step would have been overwhelming. The belief that has allowed me to take that ONE step though has been an inner confidence that regardless of how […]
Continue readingBy Angus Pyke |
Can you believe it’s only 6 weeks until Christmas…man has this year gone quickly!! How has your year been? For most of us there’s a tendency to want to slow down this time of year ( I know in the past that I did) however one of my realisations is that the best thing to be doing […]
Continue readingBy Angus Pyke |
Woo hoo…wow did I enjoy this episode. I am FASCINATED by the science of influence and persuasion and in this episode of the Marketing Your Practice Podcast I got to speak to a brother from another mother….Dr Dan Sullivan. Dan shared the latest scientific development on how we actually make decisions…most of us get this totally […]
Continue readingBy Angus Pyke |
Did you know that Live Streaming Video generates more comments shares, engagement and views than standard video? If you’re not making Live Stream Video then now is the time to start. When it comes to letting our audiences get to know us better then live streaming video is perfect because they’re perceived as more authentic and […]
Continue readingBy Angus Pyke |
Wow gang…this one was DEEP! Strap in! I’ve always found it interesting that as health practitioners we do a brilliant job looking after our patients but often a lousy job looking after ourselves. Let me be the first to confess…I am not immune to this. In the past 20 years I’ve driven myself to anxiety attacks, chronic […]
Continue reading