By Angus Pyke |
Woo hoo…wow did I enjoy this episode. I am FASCINATED by the science of influence and persuasion and in this episode of the Marketing Your Practice Podcast I got to speak to a brother from another mother….Dr Dan Sullivan. Dan shared the latest scientific development on how we actually make decisions…most of us get this totally […]
Continue readingBy Angus Pyke |
Did you know that Live Streaming Video generates more comments shares, engagement and views than standard video? If you’re not making Live Stream Video then now is the time to start. When it comes to letting our audiences get to know us better then live streaming video is perfect because they’re perceived as more authentic and […]
Continue readingBy Angus Pyke |
Wow gang…this one was DEEP! Strap in! I’ve always found it interesting that as health practitioners we do a brilliant job looking after our patients but often a lousy job looking after ourselves. Let me be the first to confess…I am not immune to this. In the past 20 years I’ve driven myself to anxiety attacks, chronic […]
Continue readingBy Angus Pyke |
Most health practitioners have bought into the idea that making and sharing videos with their community is a powerful marketing strategy.Where they get stuck though, is, what should I make my videos about??? This is a question that I get on a weekly basis. So…today I’m going to share with you an 8 step framework that will […]
Continue readingBy Angus Pyke |
Today we’re joined by marketing royalty Rick Cesari. Rick was instrumental in helping GoPro and the George Foreman Grill build billion dollar brands through Brand Response advertising and strategic video marketing. In this episode we chat about his upcoming book Video Persuasion which aims to put the big brands’ proven video marketing techniques into the hands […]
Continue readingBy Angus Pyke |
Todays episode comes from a Marketing Masterclass that I just recently recorded. The purpose of these short marketing masterclasses is to share with you what’s working now so you can build more goodwill, expertise, authority and maybe even a little bit of celebrity in your community (this will all help to get the phone ringing […]
Continue readingBy Angus Pyke |
There’s only a few secret weapons when it comes to influence and communication and AUTHENTICITY is one of them. As a recovering perfectionist myself I’ve found myself needlessly spending hours trying to craft the perfect message, post and video when all I needed to do was push my perfectionism to the side and communicate with authenticity. In […]
Continue readingBy Angus Pyke |
Today we’re going to talk about how to get more people to take action..now this might be taking action after watching your video, reading a blog post, visiting your website or maybe it’s in person after your report of findings or even after attending a regular apt.Regardless of the setting, there are certain principles to […]
Continue readingBy Angus Pyke |
Do you ever feel STUCK…stuck in your practice, maybe your not sure where to go next, perhaps your growth has plateaued…or, for you…maybe you feel stuck in your life….arghhhh! If any of this sounds familiar then you are in for a treat because todays guest on the podcast is a superstar at […]
Continue readingBy Angus Pyke |
In todays episode I want to talk to you all about the 3 most important questions that every practice should know the answer to…Knowing the answers to these questions will provide immense amounts of clarity for your marketing, branding, communication and even the kind of staff you employ.I’m a huge fan of the power of […]
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