Marketing Your Practice Podcast

Allan Dib – How To Create A Marketing Plan

By ADIOMEDIA |

In this episode Tony and Angus sat down with best selling author Alan Dib and discussed his book the 1 Page Marketing Plan. Allan will walk you through a brilliant process that simplify and excite you about marketing. His step by step process will have you producing a 1 page marketing plan that will help you attract high quality patients into your practice.

In this episode you’ll learn
⁃ How to communicate in away that makes your ads irresistible
⁃ How to get your patients to stop scrolling through social media and say “this is for me”
⁃ The three keys to choosing your optimal target market…loved this!
⁃ Why our patients aren’t really buying pain relief and what you should offer them instead.
⁃ and so much more!!

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Episode 24: David Glenwright. How To Stand Out On Social Media

By ADIOMEDIA |

In this episode Tony and Angus sat down with one of only a few Facebook certified trainers, David Glenwright. They spoke about the changing landscape of social media and walked through a case study of exactly what to do to have your practice stand out on social media. You’ll learn what platforms work best, how often you should be posting and the best kind of content to create.

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Episode 23 – Mark Wade: From Failing Practice To Global Empire.

By Tony Rose |

Angus and Tony sat down with Dr Mark Wade and spoke about practice multiplier no 2, which is all about breaking through the noise by focusing on one particular audience. We chatted about why practitioners have difficulty choosing a niche and Marks shares his thoughts to help you get over the hurdles. You’ll hear Marks number one strategy for bringing profit and enjoyment into your practice and you’ll find out why you don’t have to know it all become an expert in your community.

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Episode 22 – Carren Smith: How to put together to perfect presentation! Taking your message from ONE to ONE to ONE to MANY.

By ADIOMEDIA |

Angus and Tony sat down with the wonderful Carren Smith and spoke about how to put together an impactful, engaging and motivating presentation that will have audiences wanting to work with you. Carren shared a structure that will help you put together a presentation that you can use online, onstage or in print. You’ll discover how to communicate inside the listening styles of your audience so you can sky rocket your reach.

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Episode 21: Chris Burfield. Marketing is not about people remembering who you are…it’s about you reminding them!

By ADIOMEDIA |

In this episode Angus and Tony sat down with Chris Burfield and dive deep into how to use Facebook to build trust, authority and attract high quality new patients. Chris shares with us how things have changed over the past 10 years and reveals the best tools, tips and strategies you should implement to make Facebook a predictable generator of patients.

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Episode 20: Laurence Tham: Future Proofing Your Practice

By ADIOMEDIA |

This week Angus and Tony sat down with Dr Laurence Tham and spoke about what the modern day health care practice needs to look like if you’re to thrive in practice. Laurence spoke about the importance of branding YOURSELF and shared some powerful strategies. We dived deep into the topic of personal branding and Laurence shared some simple and powerful strategies that will help you gain momentum in your community. Laurence introduced us to the his concept of alignment and amplification and we discussed why happiness must be at the foundation of any practice goal. Enjoy!!

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Episode 19: Dr Martin Harvey, Communication Mastery: How To Build Lifetime Relationships With Your Patients

By ADIOMEDIA |

Angus and Tony sat down with Dr Martin Harvey this week to talk about what causesour patients to stop listening and how exactly do we go about building lifetime relationships. Martin has spent the past 20 years investigating why people do what they do and how we can ethically influence our patients to help them get the results they really want. After years of diving into the influence literature he developed a brilliant communication model that helps you to meet your patients where they are while providing a road map to move them to elevated levels of health and wellness.

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