It’s book review time! In this solo episode I talk about one of the best books I read this year. It’s called Building a Story Brand and it was written by Donald Miller.
In this book Donald talks about the importance of clarity. Numerous times through out the book he repeats his mantra of “When You Confuse You Lose”.
As health practitioners, one of the ways that we confuse our communities is with the language that we use. We forget that not everyone in our community has a deep understanding of anatomy and physiology. When we start to use “jargon” and industry words it quickly overwhelms our audiences and they will switch off.
Instead…it’s important to simplify, take is slowly and remember that clarity always wins.
Angus
P.S I’m looking for 10 people who want to join in a project called Sprint 2019 and it’s limited to only 10 people.
It’s 4 weeks long and here’s what we’ll do together:
I’ll work with you and 9 other people LIVE…over video conference…ever week for 4 weeks.
You’ll also get access to my private email and Voxer account where you’ll get daily (M-F) access to private 1:1 coaching so you can ANYTHING to do with your marketing (review your website, emails, videos etc). I’ll be your private ask me anything marketing coach between now and Christmas.
Here’s some of what we’ll work on.
- The exact elements of a patient converting website
- The customer journey…how to turn complete strangers into ideal patients
- How to create magnetic videos that position you as the authority, expert and go to person in your community.
- How to reach 1000’s of new prospects in your community for a $1 a day.
My job is to get your ready to hit 2020 running so that it can be your best year ever.
The program is by application only and it’s just $1497AUD to join.
Head on over to www.adiomedia.com/sprint to register.
Let’s finish 2019 strong.
