Sadly, about the only constant in marketing these days is change!Think about it:having an ad in the yellow pages used to workjust having a website used to be a big dealonce upon a time screenings at the local shopping centres were a hitand now making videos are all the rageAs sure as the sun rises …

5 years ago I read a paragraph in a book that had a profound impact on my life.  It changed the way that I thought about my happiness, my goals and my purpose. Yep…one paragraph…one moment and things haven’t been the same for me since.The book was called Clarity and here is that paragraph…”the hidden hamster …

Ok, so I know this might sound a little dramatic but this episode was a dream come true for me.  Todays guest is Dr David Jackson and David has had more impact on me as a chiropractor than any other person! Not only was David influential in helping me become a better chiropractor but he was …

Ok, so you’ve just finishing making a video…what should you do next?In this episode I’m going to show you the five things you need to be doing with every video so you can maximise the views, attention and audience engagement.Making the video is only the first step.  If you don’t have a predictable strategy to …

Attracting patients to your practice is the first job of marketing.  The next job however, is converting and inspiring those patients into raving lifetime fans and this is the topic of todays episode of The Marketing Your Practice Podcast. Todays guest is Dr Brad Glowaki… AKA The New Patient Maven.   Brad and I talk about how …

Have you ever considered how a virtual assistant (V.A) might be able to help you with your marketing (and life)?  Perhaps you’ve fantasised about how helpful it would be to have your very own video editor, social media manager or maybe even someone to help take all those boring repetitive tasks of your plate so …