Ever had someone tell you that social media doesn’t work for attracting new patients?Yep I’ve heard it too!Today you’re in for a treat.  This week on the Marketing Your Practice Podcast I interview a Melbourne based physiotherapist who has had in excess of 1000 new patients come directly from instagram in the past 24 months…and …

COVID 19 is not the only thing that’s contagious at the moment…so is the the fear, anxiety and overwhelm that’s permeating our communities.In this episode I share exactly what I’m focusing on in these times of uncertainty.   I’m committed to staying centred during this chaos and being responsible for my own emotional tone rather than …

Over the next couple of weeks I am going to be releasing some extra episodes of the MYP podcast to help serve anyone who might be feeling a little overwhelmed, anxious, stressed or who would just appreciate to hear my thoughts throughout these tricky times.What our communities are begging for right now is leadership, compassion …

Today folks we’re going to be talking all about Chat Bots and Messenger Bots with Jamie Buttigieg.I’ve always been a bit skeptical about the practical application of Chat Bots, especially when it comes to helping us attract more high quality new patients. My experience with them had always been impersonal and frustrating, however Jamie has …

Have you ever heard of the Branding Law of Differentiation? In essence it says this…it’s better to be different than it is better to be better.  That statement is probably worth reading twice……it’s better to be different than it is better to be better.Now, I’m not suggesting that you don’t need to be fantastic at what …

In today’s episode I’m going to be talking with you all about marketing budgets and I’ll share with you some simple frameworks that will help you understand how much you should be spending on marketing every year.  The good news is that it’s probably less than what you think.Trying to reach potential patients in your …