Angus and Tony sat down with Marcus Pearce and chatted all things podcasting. Should you, as a health professional be running a podcast? Is it an effective way to market yourself, to build trust, authority and expertise? Marcus, having overseen over 2000 podcasts, makes his case why you SHOULD be hosting your own podcast.
In this episode Angus and Tony sat down with the wonderful Lola Berry and discussed personal branding. How did Lola go from an unhealthy DJ party girl, to healthy nutritionist, tv presenter and social media influencer? Lola shares her fascinating journey – and it has some serous ups AND downs!!
In this episode Tony and Angus discuss the “Insurance proofing your practice.” Too many practices are far too reliant on third party payments and the thought of losing insurance coverage would make many practitioners’ skin crawl. There is a way you can step away from third party payers and run a cash based practice, based on you being seen as the expert and have people lining up to come and see you.
In this episode Tony and Angus sat down with best selling author Alan Dib and discussed his book the 1 Page Marketing Plan. Allan will walk you through a brilliant process that simplify and excite you about marketing. His step by step process will have you producing a 1 page marketing plan that will help you attract high quality patients into your practice.
In this episode you’ll learn
⁃ How to communicate in away that makes your ads irresistible
⁃ How to get your patients to stop scrolling through social media and say “this is for me”
⁃ The three keys to choosing your optimal target market…loved this!
⁃ Why our patients aren’t really buying pain relief and what you should offer them instead.
⁃ and so much more!!
In this episode Tony and Angus sat down with Brandon Lucero and chatted about how the future of content needs to be around positioning yourself as a Thought Leader. Brandon shares hi strategy of how to get your content in front of more people and how you might actually need to piss some people off to do it!
Share0 Share +10 Tweet0 In this episode Tony and Angus sat down with Dr Russ Rosen. Russ has spent the past 20 years coaching 1000’s of doc’s towards their dream life and practice. In this chat Russ shares what he believes are the 2 foundational pillars that a thriving practice and life are built upon. […]
In this episode Tony and Angus sat down with one of only a few Facebook certified trainers, David Glenwright. They spoke about the changing landscape of social media and walked through a case study of exactly what to do to have your practice stand out on social media. You’ll learn what platforms work best, how often you should be posting and the best kind of content to create.
Angus and Tony sat down with Dr Mark Wade and spoke about practice multiplier no 2, which is all about breaking through the noise by focusing on one particular audience. We chatted about why practitioners have difficulty choosing a niche and Marks shares his thoughts to help you get over the hurdles. You’ll hear Marks number one strategy for bringing profit and enjoyment into your practice and you’ll find out why you don’t have to know it all become an expert in your community.
Angus and Tony sat down with the wonderful Carren Smith and spoke about how to put together an impactful, engaging and motivating presentation that will have audiences wanting to work with you. Carren shared a structure that will help you put together a presentation that you can use online, onstage or in print. You’ll discover how to communicate inside the listening styles of your audience so you can sky rocket your reach.
In this episode Angus and Tony sat down with Chris Burfield and dive deep into how to use Facebook to build trust, authority and attract high quality new patients. Chris shares with us how things have changed over the past 10 years and reveals the best tools, tips and strategies you should implement to make Facebook a predictable generator of patients.