Ep127. Part 2. How To Get Started With Digital Marketing. Dennis Yu

On Ep.124 Dennis Yu and Jake Campoli joined the podcast and spoke about the kind of content we need to be creating if we want more people in our community knowing, liking and trusting us.

We spoke a lot about video and in particular he shared:

• the 3 kinds of videos you should be making
• how long your videos should be
• why you shouldn’t be “over producing” your videos

Well…they’re BACK.  In this episode we spoke about the often ignored part of digital marketing…how to measure your success.  Dennis calls this Digital Plumbing and it’s a really simple framework that will help you see if your digital marketing is doing what it should be.

This episode get’s a little tactical but hang in there because these steps will dramatically improve your ability to be able to reach more people in your community.

We talk about the very first and most important step that you need to take (hint…it’s installing a simple pixel on your site) and you’ll learn a little about custom audiences and video view audiences…phew..you’ll be a pro after this episode.

Be sure to have a pen and paper handy for this one.

Thanks for all you do.

Keep saving lives.

Angus