Ep66. The 5 Secrets To Copywriting A Website That Will Fill Your Appointment Book. Steven Lewis

By Angus Pyke

I’ve got a question for you…how many patients each month come into your practice as a direct result of your website? 

For most of us the answer is either ….I don’t know or not many.

Next question ….(last one, I promise)… How much time did you put into carefully crafting the words on your website?

Not much???

Well, simply put…the words on our websites matter.  Getting them wrong might be costing you $1000’s.

In this weeks episode of The Marketing Your Practice Podcast I chat with Steven Lewis about how the words on our websites influence it’s effectiveness. Steven has been writing professionally as a journalist and copywriter since 1994. He has lectured in PR and journalism, and his book on persuasive storytelling has been taught at Sydney University and translated for international distribution.

In this episode Steven shares a 5 part framework to help you improve the results of your website (that means getting the phone ringing a whole bunch more!)

Here’s an overview of the framework:

  1. . Say what you do 
  2.  Be visual not abstract 
  3.  Use case studies not testimonials —
  4. The You/We ratio —
  5. You are not Wikipedia 

Ignore this episode at your peril! 

Thanks for all you do.

Keep saving lives

Angus

Links Mentioned In The Show


Steven has been writing professionally as a journalist and copywriter since 1994. He has lectured in PR and journalism, and his book on persuasive storytelling has been taught at Sydney University and translated for international distribution.

Today, he runs a Sydney-based copywriting agency, Taleist. Steven's journalistic, research-based approach to copywriting informs Taleist's unique process.

Steven Lewis  //  Director of Copywriting Taleist Agency

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