Ep61.How To Use Google Ads To Get Your Phone Ringing. Ilana Wechsler

By Angus Pyke

In this episode of The Marketing Your Practice Podcast we’re talking all about how to use google ads to get your phone ringing with high quality new patients.  

Our guest for the show is Ilana Wechsler, she is the founder of a boutique digital agency called Green Arrow Digital which specializes exclusively in Pay Per Click marketing. Her agency manages well over $1 million / year in ad campaigns across multiple platforms.

The excitement of Facebook and Instagram ads has led to many practitioners ignoring the google ad platform.  However as Ilana will share with us google ads are still super effective at bringing in patients….when you do it right!

The power behind the google search platform lies in the intent of the searcher.  When someone is typing into google a term like “chiropractor near me” you know they’re looking for a chiropractor.  Knowing how to put your ad in front of this person can be a VERY effect practice growth strategy.

Here’s what we talk about:

  • What kinds of search phrases and terms you should bid on.
  • Where to send your potential patients after they click the ad and the elements that should be on all of you web pages. 
  • What makes up good ad copy and the importance of speaking about benefits not features. 
  • Mobile V Desktop traffic and the essential elements to include to boost results.
  • Why advertising in an area that nobody else is advertising in is often a bad idea.

If you’re looking to bring more patients into you practice this week then this is the perfect episode for you to listen to and implement.

Hope you enjoy the show.

Angus

Links Mentioned In The Show

GreenArrowDigital.com

Teachtraffic.com

Ilana's Podcast: Talking Web Marketing Podcast

Facebook: https://www.facebook.com/greenarrowdigital/,

Twitter https://twitter.com/greenarrowdigit,

Youtube https://www.youtube.com/channel/UC3deeBfMgjhXJh2-7iAVo2w


Ilana is a former data analyst, turned PPC expert. She is the founder of a boutique digital agency called Green Arrow Digital which specializes exclusively in Pay Per Click marketing. Her agency manages well over $1 million / year in ad campaigns across multiple platforms. She also runs an online training membership at TeachTraffic.com where she teaches business owners exactly how to run profitable digital ad campaigns and is the host of a popular Podcast called “Talking Web Marketing.”

Alana Wechsler  // Green Arrow Digital