It might sound a little counter-intuitive but getting people to watch your videos shouldn't be your number one goal.
If it were just views, then I'd be suggesting that you make cat videos!
When your goal is to get the phone ringing with new patients then what you should be focusing on is engagement.
So... rather than your community aimlessly watching your videos, you want them actively following along, commenting, sharing, liking and when appropriate, getting on the phone and calling you!
On the weeks episode of the Marketing Your Practice podcast I spoke about this exact topic with Gideon Shalwick. Gideon is a serial entrepreneur who’s been specialising in online video marketing for more than a decade now.
Here's just a taste of what you'll learn:
I love chatting with Gideon and I think you'll love what he shares.
Enjoy the show
Gideon Shalwick is a serial entrepreneur who’s been specialising in online video marketing for more than a decade now.
With his finger on the pulse of social media and content marketing trends, Gideon knows the impact of authentic engagement with branded video content.
When he learned that 85% of people watch social media videos on silent, he realized the essential need of adding high-quality captions, cleverly combined with engaging video formats to your videos. He found that his methods dramatically increased engagement and viewership when done in the right way.
So he launched Splasheo.com, a video captioning service powered by real people, who fully transcribe your videos, burn the text in as captions, and wrap it all together into stunningly engaging videos!
Because of the human touch and professionally designed formats, Splasheo creates meme-worthy videos with flawless captions to grab viewers’ attention and keep them engaged.
Gideon Shalwick // Managing Director Metagenics ANZ
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