It seems almost every week that we as complementary health practices continues to come under greater scrutiny. It’s not just our evidence and efficacy that’s being questioned but in many places third party rebates are being questionably removed.
In this episode of The Marketing Your Practice Podcast we talk with the managing director of Metagnics ANZ Paula Hann.
In her time at Metagenics ANZ Paula has been responsible for multimillion dollar marketing budgets, and played an integral role in the marketing and promotion of leading retail brands like Inner Health and Ethical Nutrients…so she knows a thing or two about marketing!!
Paula shares years of marketing wisdom and outlines a path that practitioners can take so they can to continue to build thriving practices in spite of these changes.
We also have an important conversation about the rights to choose health care here in Australia and in particular the governmental cuts to health insurance rebates for some natural therapies.
Here’s a taste of what you’ll learn:
- the common traits she’s witness in practitioners who succeed regardless of what’s going on around them
- how sales and marketing work together and how practitioners can implement these in a heart centred way
- why you must be repeated your key messages over and over again
- the importance of having multiple marketing touch points
Enjoy the show
Links Mentioned In The Show
Paula Hann has worked for Metagenics ANZ for over 17 years. During this time she has worked in various roles in sales and marketing on both the Practitioner and retail side of the business. In her time at Metagenics ANZ Paula has been responsible for multimillion dollar marketing budgets, and played an integral role in the marketing and promotion of leading retail brands like Inner Health and Ethical Nutrients. Paula and her team have lead the delivery to market of industry first probiotics and novel delivery systems of natural medicines. Paula has also played a key role in driving the growth of market leading Practitioner brand, Metagenics, and is proud of the industry leading education for healthcare professional that Metagenics provides. She is a passionate advocate for the industry and believes that natural medicine is the medicine of the future, and it’s role will only become more important as we battle to address the rising tide of chronic disease.
Paula Hann // Managing Director Metagenics ANZ