How To Get Your Patients Opening Your Emails!

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Do you send a regular email to your patients?

Would you like to know how to get more of your patients to actually open your emails and click on your links?  Would you like to learn how to decrease the number of patients who unsubscribe from your emails?

In todays video I’m going show exactly how to get more of your patients opening your emails, clicking on your links and less of your patients unsubscribing.

Keeping in regular contact with your existing patients is key to retaining, reactivating and stimulating referrals and email is still the most simple and cost effective way to achieving this.

But have you noticed just how full your email inbox is nowadays.  It’s not usual for many of our patients to be getting 100’s of emails every day and cutting through all this noise can be difficult!

So what’s the solution?

It’s using video…

Did you know that by simply using  the word Video in an email subject line boosts open rates by 19%, increases click through rates by 65% and reduces unsubscribes by 26%

Now that’s what I call bang for buck.

Video is already dominating your patient’s online activity.  78% of your patients are watching videos online every week, and 55% watch videos online every day.

Video is long past the status of an “up-and-coming” marketing tactic. It’s here, and it’s an increasingly powerful way to communicate your brand, explain the value of your care, and build relationships with your patients and potential patients.

If you don’t already have a video marketing strategy in place for your website and social media, you’re missing a tremendous opportunity to reach and engage with your patients.

Not sure about what kind of videos to make?

Start with FAQ’s.  Over this next week take note of all the questions you get asked….be sure get all your staff involved also.  At the end of the week collate the responses and start making videos about the most frequently asked questions.

Don’t try and over complicate it, remember you’re not trying to produce an award winning movie. In fact research shows that your patients are more likely to respond to a natural organic style of video than they are with something that’s overproduced.

Keep the videos short 3 -5 minutes is ideal and using your iPhone is the best place to start.

Remember this…the good video you make will always be more effective than the perfect one you don’t.

Until next time.

thanks for all you do and  keep savings lives

Angus