Marketing Your Practice Podcast

Ep79. Conversion Through Emotion. Chris Burfield

By Angus Pyke |

Have you ever felt like running a practice is just too hard? I certainly have…often on a monthly basis.  It’s no surprise that we find running a practice difficulty…most of us never got any training on it at ALL! So…Chris Burfield to the rescue (cue superman music).  Chris is a good buddy of mine and he is one […]

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EP77. How a Podcast Can Be an Unfair Advantage for Your Clinic! Charley Valher

By Angus Pyke |

EP77. How a podcast can be an unfair advantage for a clinic! Charley Valher

Ok…want to build more authority, expertise and trust in your community? Well…starting a podcast might be the key! Podcasting is one of the fasting growing online mediums and the big online players are heavily investing in it: Spotify just invested $500million into expanding their podcast reach Google is now indexing all podcasts…this means patients will be more easily able […]

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Ep76. How To Deal With Imposter Syndrome. Angus Pyke

By Angus Pyke |

In todays episode I want to talk to you all about imposter syndrome.  So, if you’ve told yourself that you’re not qualified enough, don’t know enough or don’t have the experience to be sharing videos, articles or giving talks to your community then todays episode is FOR YOU.According to the crew at International Journal of […]

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Ep75. Branding with Purpose. Jake Grinaker

By Angus Pyke |

Imagine creating such a strong brand that when someone thought of chiropractic (or naturopathy, Chinese medicine etc) they thought of YOU. Todays guest, Dr Jake Grinaker has made that his reality.  Dr. Jake has arguably one of the most successful practices (and lives) in the chiropractic  profession. A few short years ago that was not the […]

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Ep72. Which is better, Promotional or Value Marketing?Angus Pyke

By Angus Pyke |

Most of marketing can be broken down into two categories…Promotional Marketing and Value Marketing.There’s been ongoing debate amongst marketing nerds around the globe for decades about which is better and in this episode I share my thoughts.Hint…they’re both great…you just need to know when to use them!Promotional marketing is driven by discounts and scarcity i.e […]

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Ep71. The New Practice Series. Tony Rose

By Angus Pyke |

Well guess who’s back…it’s the amazing Dr Tony Rose.Tony left ADIO Media a few months ago to get back into practice and I thought this might be a wonderful opportunity to look over his shoulder as he navigates his way through the ups and downs of starting a new practice from scratch.The last time set […]

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